Russ Ronchi

Digital Transformation Leader

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Ring.com Order API Platform

Building a Bulletproof, Scalable API System for a Global E-Commerce Giant.

As Ring, an Amazon-owned company, transitioned to a headless e-commerce architecture, they required a high-performance, scalable, and ultra-reliable API platform to handle massive order volumes without failures. Given the scale and security expectations of their parent company, the system needed to meet enterprise-grade security, performance, and redundancy standards, ensuring zero dropped transactions and infinite scalability.

I designed and built the Ring Order API Platform, a serverless, event-driven system that ingests, validates, and processes order transactions with complete reliability. Built entirely on AWS, this platform enables Ring to seamlessly process and manage large-scale order data while ensuring fail-safe mechanisms for every edge case.

The Challenge

Handling e-commerce transactions at Ring’s scale meant solving for:

  • Infinite scalability: The system must dynamically scale with fluctuating demand and never bottleneck under peak loads.
  • Zero dropped transactions: Every order must be captured, processed, and stored reliably.
  • Fault tolerance & failover: If any part of the process fails, it must self-heal and retry automatically.
  • Edge case resilience: Prevent system clogging or race conditions from unexpected input variations.
  • Security & compliance: Meeting Amazon-level security expectations while handling sensitive commerce data.

Ring required an API platform that could ingest, transform, validate, and distribute order data seamlessly—with zero downtime.

The Solution: A High-Performance, API-Driven Infrastructure

I architected a fully serverless, event-driven system leveraging AWS-native services to ensure maximum scalability, resilience, and cost efficiency.

Key Components & Flow:

  • AWS API Gateway → Exposes secure, high-availability RESTful endpoints for receiving and managing order transactions.
  • AWS SigV4 request signing → Ensures all inbound requests are authenticated and secure.
  • AWS SQS (Message Queues) → Decouples processing, allowing transactions to flow asynchronously and at scale.
  • AWS Lambda Functions → Perform real-time data validation, transformation, and routing.
  • Amazon RDS (MySQL) → Stores processed and validated order data.
  • Amazon S3 → Archives raw payloads for audit and recovery.
  • AWS SNS (Event Notifications) → Triggers alerts for failures, retries, or system issues.
  • Dead Letter Queue (DLQ) & Processing Portal → Captures failed transactions and provides an interface for authorized users to review and reprocess orders.

With this design, the system can ingest millions of transactions per day, dynamically adjusting to traffic spikes while maintaining data integrity and traceability. To further enhance security, I implemented AWS Signature Version 4 (SigV4) request signing for inbound API requests. This ensures that every request is cryptographically signed, preventing unauthorized access and mitigating replay attacks.

Results and Impact

  • Zero dropped transactions – Every order is successfully captured, validated, and processed.
  • Infinitely scalable architecture – The system automatically scales with demand, handling extreme traffic spikes effortlessly.
  • Self-healing transaction processing – Automated retries and failover mechanisms eliminate disruptions.
  • Reliable order integrity – Every transaction is auditable and securely stored in both MySQL (RDS) and S3.
  • Operational visibility & control – The DLQ portal empowers Ring’s internal teams to monitor and manually reprocess failed messages if needed.

This API platform now serves as a mission-critical component of Ring’s e-commerce infrastructure, enabling them to process high-volume transactions seamlessly with zero downtime.

My Role

As the sole architect and developer of the Ring Commerce API Platform, I was responsible for:

  • Defining the system architecture to ensure infinite scalability and resilience.
  • Building all API Gateway endpoints and backend Lambda functions.
  • Designing AWS SQS queueing logic to handle massive transaction throughput.
  • Implementing the order validation and transformation logic in AWS Lambda.
  • Deploying and optimizing MySQL (RDS) storage for structured order records.
  • Creating a self-healing failure recovery system with DLQs and automated retries.
  • Developing the DLQ processing portal, allowing internal teams to manually review and reprocess failed transactions.
  • Ensuring AWS security best practices were followed to meet enterprise compliance standards.

Why It Matters

Ring’s transition to headless commerce required more than just a basic API—it demanded a bulletproof, scalable transaction system that could support an Amazon-owned e-commerce operation without failure.

By leveraging AWS-native serverless architecture, I designed a system that not only scales indefinitely but also maintains full resilience against failures and edge cases. This project showcases how modern API-driven commerce platforms must be built with scalability, reliability, and automation at their core.

Need to build a high-scale API platform that never fails?Let’s Talk