Russ Ronchi
Professional Summary
As a Digital Transformation Leader, I specialize in orchestrating comprehensive digital initiatives that drive innovation and efficiency within organizations. With over 25 years of experience, I have a proven track record in system architecture, digital commerce, and enterprise technology. I excel in leading large-scale e-commerce projects, seamless enterprise integrations, and developing cutting-edge technologies for retail and live events. My portfolio includes collaborations with globally recognized clients such as Nike, True Religion, Outerknown, Ring (an Amazon company), NYDJ, and Hurley.
I am adept at leveraging cloud-native architectures, particularly AWS services, to build scalable, high-performance solutions. My technical proficiency encompasses modern development technologies, including Node.js, Python, TypeScript, and React, enabling me to create flexible web applications integrated with platforms like Shopify+ and Salesforce Commerce Cloud. I possess deep expertise in integrating complex systems (ERP, CRM, OMS) and utilizing SaaS solutions to optimize business operations.
Core Competencies and Technical Proficiencies
Strategic & Technical Leadership
- Strategic E-commerce Leadership: Expertise in full-spectrum order lifecycle management, omnichannel commerce, and ERP integrations
- Advanced Technical Proficiency: Mastery of AWS, Shopify+, SFCC, and bespoke e-commerce ecosystems
- Innovative Product Development: Comprehensive experience in SaaS product lifecycle management, clienteling systems, and fulfillment technologies
- Pioneering Event Technology: Creator of RFID-powered interactive solutions and real-time live-streaming infrastructures
- Systemic Integration Expertise: Deep experience with ERP, WMS, OMS, ecommerce platforms, and API-driven architectures
Technical Skills
- Languages: JavaScript, Python, SQL, Node.js, HTML5, CSS, TypeScript, React, CFML
- Platforms: AWS (Lambda, S3, RDS, API Gateway, Cognito, Step Functions, SQS, SNS, SES), Shopify, Full Circle ERP, Pipe17, Microsoft 365, Salesforce Commerce Cloud, Manhattan
- Technologies: OAuth 2.0, GraphQL, REST APIs, ETL Pipelines, JWT Authentication, Webhooks, Event-Driven Architecture
- Methodologies: Agile, Scrum, Continuous Integration/Continuous Deployment (CI/CD), Test-Driven Development (TDD), Don't Repeat Yourself (DRY)
- Specialized Systems: RFID Technology, Clienteling Platforms, Order Management Systems (OMS), Product Information Management (PIM), In-Store Fulfillment Systems
Selected Accomplishments
Enterprise Solutions
- Milo Retail SaaS Platform: Developed, designed, and deployed the Milo Retail platform for leading brands such as Outerknown, Nike, True Religion, NYDJ, and Hurley, integrating capabilities like Clienteling, SFS, Endless Aisle, In-Store Fulfillment, PIM, and OMS.
- Customization Product Platform: Developed the "Hurley Create" platform for customizable apparel, leading to record-breaking product line performance and sustained revenue growth.
- Enterprise System Integration: Architected advanced order-routing frameworks and integrated Full Circle ERP, Shopify, and 3PL providers for clients like Outerknown, Ring, NYDJ, Hurley, True Religion and more, processing nearly $1 billion in GMV annually.
Innovative Technologies
- US Open of Surfing - Interactive Event Technology: Engineered RFID-based social engagement systems, such as the Nike RFID Social Media Billboard and Score Card game, engaging tens of thousands of participants and amplifying brand visibility.
- Nike Women's Marathon - San Francisco: Developed a dynamic marathon experience using RFID technology, integrating real-time runner statistics with social media platforms.
- Harry Potter Experiences: Consulted on the creation of immersive digital experiences for Warner Bros. and Universal Studios.
Operational Excellence
- E-commerce Scalability: Spearheaded the development of scalable Order Management Systems (OMS) for Ring (an Amazon company), supporting rapid direct-to-consumer growth and international market expansion.
- Digital Experiences: Consulted on and implemented technology experiences for high-profile events like the US Open of Surfing, Nike Lowers Pro, Nike Women's Marathon, and more.
- Hurley E-Commerce Leadership: Led Hurley's first e-commerce system launch, followed by a strategic migration to Salesforce Commerce Cloud (SFCC) to enhance scalability and operational efficiency.
- NYDJ 3PL Migration Evaluation: Conducted a comprehensive assessment for NYDJ's transition from a 3PL to SFCC, including financial modeling and cost projections to guide executive decision-making.
- True Religion BOPIS & BOSS Implementation: Designed and implemented Buy Online, Pickup In-Store (BOPIS) and Buy Online, Ship to Store (BOSS) systems using the Milo SFS module, generating $19M+ in additional annual revenue.
- Outerknown 3PL Consolidation: Led the migration for Outerknown's fulfillment operations, consolidating multiple fulfillment partners into a single GXO 3PL location in Canada, significantly reducing import taxes and operational costs.
Leadership & Project Management
The accomplishments outlined above were delivered through my firm, Formula 3 Group (F3G) which I founded in 2007. Leveraging my team of dedicated subject matter experts, I personally managed the cross-functional project teams that included talent from my client organizations to ensure delivery, budget and revenue (cost savings) goals.
Patents
- RFID Social Media Engagement System • Nike (US 61659711)
- Dynamic Customization Platforms • Hurley (US 20100185525)